Dating for Men

Mastering The Art Of Courtship Without Being A Dick.

It's a Book. Get it Here.
Dating for Men by Ian Nicholson

Don't be a knob

Dating for Men - Mastering The Art Of Courtship Without Being A Dick 

You’ve got the apps, the profile pic, and maybe even a half-decent beard — but modern dating still feels like a bloody minefield.

Dating for Men: The Art of Courtship Without Being a Dick is the no-fluff guide every bloke needs in his back pocket. Written with humour, heart, and a bit of a spray, this book shows you how to lead with confidence, connect without cringing, and date like a grown man — without turning into a try-hard or a tool.

The Struggle is Real

Why do we do this to ourselves? Keep making the same mistakes over and over. Dating should not be hard, yet guys keep falling on their swords. Just not the pork variety.

  • 54%

    Men who suggest a first date at their home - at their mum's.

  • 47%

    Men want “something real"
    yet follow 14 bikini models on Instagram.

  • 31%

    Men want “good banter” but think it means quoting Anchorman.

Discover how shit you are at dating - and fix it

Whether you’re a first-date rookie or a guy freshly spat out of a breakup, this book is your dating detox — with swearing, banter, and some uncomfortable truths.

You’ll laugh. You’ll cringe.
You’ll probably want to high-five the author.
But mostly — you’ll get better.

Dating Sucks. You Don’t Have To.

So… you’ve been ghosted.
Or breadcrumbed.
Or left on read after sending the perfect “Hey :)” message.
Maybe you’re still living at home wondering why she didn’t want to split the $3 parking with you.

Mate. You need this book.

This is not a pick-up manual written by a guy with fake tan and commitment issues.
It’s a modern guide for men who are tired of swiping, guessing, overthinking, or underperforming in the emotional intelligence department.

It’s for guys who want to:

✅ Actually understand what women want
✅ Stop finishing last for being "too nice"
✅ Learn how to lead, plan, flirt, and not sound like a robot
✅ Become more attractive by becoming more interesting
✅ Avoid becoming a bitter, beige version of themselves

Dating for Men

I would like to say this project began when a leading technology identified a market need for an innovative and energy-efficient smart home thermostat, but I learned the men of the world just needed to lift their game when dating.

Have You Ever...

❌ Sent a “U up?” text and regretted it?
❌ Invited a woman to your place for a first date...
❌ ...With your mum at home?
❌ Sat through a date wondering who’s supposed to pay?
❌ Considered sending a dick pic (STOP IT)?
❌ Wondered why the ‘nice guys’ keep finishing last?

This book is your new wingman!

Be Better. Date Smarter. 

Get your copy today — and learn the lost art of not cocking it up.

Don’t Be a Dick.

It's not a good look. Really.

Just Buy It Already
Dating for Men

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Get it now - Instant Download

Stop swiping like a lost puppy and start dating like a man with a bloody clue.

Whether you’re 22, 42, or somewhere in between wondering why your love life feels like a tragic sitcom, this book is your new secret weapon. Grab a copy now — before you accidentally send another “wyd” text and ruin your chances again.

Go on. Click the damn button. She’ll thank you later.

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Dating for Men - Mastering the Art of Courting Without Being a Dick by Ian Nicholson

Meet the Writer

Ian Nicholson

Ian Nicholson is a counsellor, sales manager, guitar-wielding, Tropfest-winning filmmaker, and a man who’s made just about every dating mistake so you don’t have to. With a deep interest in psychology, a sharp sense of humour, and a deep respect for genuine human connection, Ian brings a fresh, no-nonsense voice to modern dating advice.

He wrote this book not to preach, but to have a proper chat with blokes who are sick of swiping, guessing, or ghosting.

He lives in Sydney, shares wisdom with his 14-year-old son whether asked for or not, and dreams of one day directing the kind of film that makes men laugh, cry… and maybe put their phones down to watch it.

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“I bought this eBook for my boyfriend because I was sick of being the only one putting effort into our dates. I opened it just to skim through… and accidentally read the whole thing. It’s hilarious, smart, and somehow manages to call men out without making them feel like crap. I kept laughing and quoting bits at him before he’d even opened the file. He finally read it, and now he’s actually taking the lead — and doing it well. This book should come bundled with every dating app.”

Dating for Men

Emily G. 

31, girlfriend turned secret fan

Questions

FAG: Frequently Avoided Guy-questions

Yes, they do — if you’re not being a condescending wanker about it. Opening a door isn’t sexist. It’s respectful. Taking the lead doesn’t make you a caveman. It makes you a grown man. Just don’t call her “m’lady” while doing it. You'll sound stupid.

Being nice is fine. Being a spineless, approval-seeking doormat? Not so much. Women don’t want a guy who agrees with everything and folds like a deck chair. They want kindness with a backbone — not a beige sock puppet who says “whatever you want, babe” on every date.

Absolutely not. This book contains zero chest-thumping, zero wolf-pack analogies, and no shirtless mirror selfies. It’s about confidence, clarity, respect — and a few laughs along the way. Real alpha energy is silent, sexy, and doesn’t need a hashtag.

Yes. It won’t rewrite Tinder’s algorithm, but it will stop you from writing bios like “Just ask” or opening with “Hey.” You’ll learn how to stand out, message well, and not come off like a bored accountant with Wi-Fi.

Only if you read it, apply it, and stop being weird.
But seriously — it’s not about tricks. It’s about becoming the kind of man women actually want to sleep with… and keep around after.

Mate, we’ve all been there. Overshared on the first date? Sent a follow-up text… or five? Called her “wifey” before dessert? It’s not the end — it’s a warning. This book won’t rewind time, but it will stop you from cocking it up again. Think of it as your dating damage control manual.

"Not gonna lie — I bought this book after a brutal breakup and a long spiral of YouTube rabbitholes full of angry men yelling at clouds. I was bitter, lost, and about one Reddit thread away from becoming a full-blown incel. Then I read this. It didn’t sugar-coat anything. It called me out. It made me laugh, then think, then bloody grow up. I’ve still got work to do, but for the first time in ages, I feel like I actually get it — women, myself, and this whole messy dating game. If you're on the edge, read this. It pulled me back."

Dating for Men - great book about dating for men

Rob S.

32, recovering red-piller with a new lease on life

Send Us a Love Note (or Mild Abuse)

“I bought this thinking it was going to be another ‘be confident, bro’ type of dating book. Nope. This thing absolutely roasted me… and I loved it. I laughed, winced, and realised I’ve been That Guy more times than I’d like to admit. It’s sharp, hilarious, and actually helpful. I haven’t sent a single ‘wyd’ text since. Cheers, Ian — you magnificent bastard.”

Dating for men

Jono M.

34, former Nice Guy in recovery

Dating for Men

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